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Brand Transformation
Brand transformation is the art of evolving from something good enough to something memorable.
Too often, businesses tend to think they need a complete redesign to keep up with competitors and differentiate themselves, when there’s a simpler, more effective option. If your brand is already in a good space, your business is growing, you’re bringing new propositions to your market, you have a loyal customer base, you’re making sales, but you feel something’s missing – now might be a good time to level up.
This is where brand transformation magic happens.
It’s a chance to take what you’ve already built and enhance it. You’ll be amazed at how a simple font, spacing or colour change can impact the effectiveness of your brand. Pair that with consistent messaging and you’ve hit the sweet spot.
What makes a successful transformation?
Clear and specific brand goals are crucial to a successful transformation. Knowing the ‘why’ behind these goals help to keep
Get the team involved from the beginning. The more they feel they’ve been included in the direction of the brand evolution, the more motivated they will be to ensure the transition is a seamless one. They’ll also become your brand champions.
Disconnected messaging and mixing the old with the new is a sure-fire way to confuse your audience and have a detrimental effect. A clear roll-out strategy will ensure everyone knows what templates to use for what purpose and where to find them.