DESIGN | STRATEGY | IMPLEMENTATION

From imagination to monetisation

Twenty years of design work has taught me that the interesting problems rarely live in the platform interface itself; they live in the flows, the handoffs and the assumptions ingrained early on and never revisited, validated or even questioned. I’ve spent my career moving between the hands-on side of design like research, strategy, prototyping, the actual craft and the operational side that most designers never touch: the systems, processes and frameworks that determine whether good design work actually survives contact with a real team, a real deadline, and a real business. From startups to financial services, South Africa to the UK, I’ve picked up a fairly unusual range of skills along the way.

View my work

More about me

Design Strategy

Experience Elevation

Two sides of the same skill

Design Leadership

This is the part most people expect: stakeholder interviews, field research, usability diagnostics, prototyping in Figma, and the strategic thinking that turns a genuinely messy, ambiguous problem into a direction a team can actually move on. I've led design across projects ranging from market-entry UX research for a new product launch to reworking the core design system inside an enterprise banking app — and I'm just as comfortable owning the thinking behind a strategy as I am sitting in Figma doing the execution myself.

Design Operations

This is the quieter half, and it's the one most designers never build muscle in. It's the reporting frameworks, the templates, the stakeholder communication systems, and the cross-functional workflows that decide whether a team's design output is consistent and defensible — or whether it quietly falls apart the moment someone goes on leave. I've built these systems from scratch, inside real delivery pressure, across multiple engagements at once.

Most people get good at one of these. I've built a career on getting good at both and, maybe more usefully, on knowing which one a given problem actually needs.

My work

Protected: EdTech Website Redesign

Brand elevation and lead gen website design

Brand Creation

Corporate identity design

Consulting

UX and UI refinement

Protected: Banking App Design Enhancements

User-centred design enhancements

Protected: Business Banking Reimagined

Enabling mobile business banking

Brochure Design

Formula 4 racing brochure design

Protected: Information Design

Strategy slide deck creation

Personal Branding

Brand identity creation

Testimonials

Leisl-Mae F.

Manager

“We had an outstanding experience working with Squixl Consulting on our son’s startup motor racing brochure. Their service was professional, efficient, and tailored perfectly to our needs. The team delivered high-quality results ahead of schedule and at a cost-effective rate — a rare combination! Squixl Consulting understood our vision from the start and brought it to life with creativity and precision. Highly recommended for anyone looking for reliable and impressive design support.”

Clark S.

CMO Expat US Tax

“Working with Shannon was one of the best decisions I’ve made for my business. She didn’t just help me with brand development and creative strategy—she completely elevated the way I think about my brand. Her insight, creativity, and strategic thinking are on another level. So many people out there claim to understand branding, but Shannon truly gets it. She listens, challenges your thinking in the best way, and then delivers something far better than you imagined. The end result wasn’t just visually stunning—it told a story, connected emotionally, and positioned us exactly where we needed to be. If you’re serious about building a standout brand, don’t waste time elsewhere. Shannon is the real deal.”

Gareth R.

CEO MarketlinxDigital

“I contacted Shannon with an urgent request for design assets to support a newsletter project. She was absolutely brilliant, jumped on it immediately and got us on a Zoom call to walk through everything. She not only guided the process but delivered the work upfront, which meant I was able to keep my own client happy, as I’d outsourced the job to her. Her responsiveness, creativity, and professionalism were outstanding. She also designed a logo for us, which was excellent. I’ll definitely be using Shannon’s services again and wouldn’t hesitate to recommend her. Highly capable and reliable.”

Let's work together

They say two brains are better than one. Let’s embark on creative journey together.