As a racing driver, you need to promote yourself as well as the team you are affilated to. My client has progressed over the years, from karting to Formula 4 and came to us to design a race brochure which matched his talent, relentless ambition and his drive.
Context
My client needed a digital portfolio to showcase their achievements in the sport, that they could use to share with prospective sponsors, organisers and stakeholders.
The primary delivery of the artefact would be via email, so the strategy was to design in a digital presentation format which could be printed, if necessary.
Details
Time Frame:
1 week
Role:
Graphic Design; CI Application
Involvement:
Design
Overview
A clear brief, detailed brand identity guidelines and a variety of photographs and imagery culminated in creating a digital brochure which could be presented as a slide deck or printed.
Challenge
The new CI guidelines were applied to an older layout, which resulted in most of the pages being redesigned, however the copy remained similar.
The Process
I began by mapping new CI elements (designed by an external agency) to existing pages, testing layout patterns and then creating common styles to ensure consistency throughout the brochure. I installed the brand fonts and colour styles. Then I adjusted the flow of the brochure to ensure enough variability in the page layout in order to not make anything look repetitive, but still keeping consistency and brand efficacy.
Other processes included:
- Image retouching and resizing to suit page layouts
- Copy refinement and editing
- After 2 rounds of small tweaks here and there, the client approved
Results
I delivered a premium digital brochure which the client was thrilled with. Within weeks of delivery the brochure had already unlocked new sponsorship opportunities.