Corporate identity design goes far beyond just the design of a logo. It's the structure of your brand - the foundation guiding future business strategy.
Project Context
Get Ready Digital aims to bring a unique disruptor to the market of traditional website design by offering the small-to-medium business owner the opportunity to create a world-class website with a few mouse clicks.
This would be the go-to-market product hook for customers to begin their digital marketing initiatives with the business.
Details
Time Frame:
4 weeks
Role:
Brand Strategist and Visual Designer
Involvement:
Corporate Identity Creation
Design Brief
To design a best-in-class digital brand presence and website which will create awareness & interest, encourage engagement, and ultimately conversion and sales.
Challenge
Being primarily used in digital applications, we could experiment with effects like shadows and tints in the design. The design needed to have a distinct logomark element, which would be an identifier and be able to stand on it’s own without the wordmark.
The design also had to have a portrait and landscape variation to be adaptive in whichever digital platform it was required for; ie. website, social media, stationery
The Brand Design Process
- Research & Discovery: This included a light competitor review and mood board creation
- Conceptualisation: 2 design options presented to show logo structure, proposed typefaces and colour palette
- Refinement: From the 2 options a logo was selected and minor refinements made
- Roll-out: Logo variations, email signature, digital letterhead and examples of stationery and apparel
- Design hand-off: Logo variations, email signature, digital letterhead and examples of stationery and apparel
The Website Design Process
- Research & Discovery: We used the same competitors to review but looked at different aspects
- Wireframing: We created a basic site architecture and wireframes
- Detail design: Information hierarchy and emphasis points, CTA's and interaction design
- UI component creation: Interface elements, styles, patterns, colours, type libraries
- Design hand-off: Figma component specs and variations supplied to dev team
Results
From start to finish, this branding project was closed out in a few short weeks. The client was thrilled to have quick-reference guidelines which they could refer back to when creating their website and presentation documents.