Information design needs to have impact and land a concept in less than 3 seconds. The ability to take complex data and craft it into an understandable narrative is a skill we've mastered through years of creating C-Suite strategy decks, agency pitches, and product launches.
Context
An FMCG client collected almost a year’s worth of research, data analysis, stakeholder interviews, products pilot testing and strategy development.
They needed to compile all of this information into a 30 minute presentation which would presented to their Board of Executives. They wanted something that would ‘WOW audience’.
Details
Time Frame:
2 weeks
Role:
Visual designer
Involvement:
Powerpoint, Animation
Overview
Transforming 144 slides, thousands of lines of synthesised data, prioritisation matrices, and hundreds of bullet points and wordy paragraphs into a slick, visually compelling, and attention-grabbing presentation deck.
Challenge
A common challenge when working with business leadership is stakeholder availability. It was nearing the end of the year and all stakeholders had a 3-day leadership conference smack-bang in the middle of it.
Through careful planning, we managed to work around their schedules with a few after-hours meetings for feedback and design iterations.
Solution
With a clear objective and hard deadline, we charged ahead and:
- Created an executive-focused framework and flow for the presentation to follow
- Incorporated new branding, including fonts, colour palette and layout preferences in alignment with brand guidelines
- Simplified complex methodologies and process using infographics and data visualisation
- Added animations and transitions to slides for a slick presentation
Results
We created a stand-out presentation which was memorable, delivered visual impact and used data storytelling to sell their solution.